上海之春房产展示交易会简介
Show Overview
上海房事第一展，中国楼市风向标
上海之春•房产展示交易会是上海乃至华东区最具影响力的大型的房地产展会。经过数十年的打造和运作，该展已成为上海楼市的风向标。
始建于1998年的上海之春。房产展示交易还是国内首个专业房产展示会。它成立于亚洲金融风暴之后的经济成长期，受惠于福利分房制度的退市和中国房地产业的兴起。十多年来，伴随着中国经济起飞和房产行业的迅猛发展，已成为规模庞大、覆盖面广泛、影响力巨大,民众参与度极高的年度盛会。
每年，超过200家房地产商借助新年伊始的上海之春把握先机、推广新盘、展示形象、拓展市场、助理营销。接近13万的高质量购房人群保证了这一互动平台的高效运行，上海之春也因此受到房产界的一致好评和忠诚青睐。
Spring Real Estate Shanghai is one of the most influential large-scale real estate exhibitions in china. After decades of experiences，it has become the vital benchmark in Shanghai real estate market.
Founded in 1998, Spring Real Estate Market Shanghai is the first trade fair in real estate industry in China. It set up in the economy growth period after the Asian financial crisis and benefits from the welfare housing system delisting and the rise of China’s real estate industry. With the booming of china’s economy and the development of real estate industry, Spring Real Estate Market Shanghai has developed into an annual event with broad scale, wide rang, outstanding influence and high public participation over the past ten years.
Over 200 property developers gathered for Spring Real Estate Shanghai for showcasing their new estate projects, increasing brand’s exposure, exploring new partners and reaching potential clients. The high quality purchasing crowd which closes to 13 million people ensures the efficient running of this interactive platform. Thus, Spring Real Estate Market Shanghai has won unanimous favorable comment in the real estate industry.
上海之春房产展示交易会2011回顾
Review of Real Estate2011
世博年，人们普遍看好上海将成为未来的亚洲金融中心和物流中心，这也使上海房产市场高烧不退。
本届展会占据了上海展览中心全馆，涵盖序馆、中央大厅、东西平台、东一馆及西一管，总面积达到2万平米。整个展会期共吸引到13万来自上海及华东地区的置业人群前往参观。参展企业超过200家，包括：绿地、大华、康桥、张江高科、万达、城建、锦和、中信、富力、刚泰、屹申、新长宁、宝华、俊峰等等诸多品牌开发商。展示楼盘已不再局限于自住型房产，旅游地产、投资地产、海外置业楼盘纷纷加入。除了上海本地楼盘以外，周边地区如昆山、周庄、嘉兴、常熟等地楼盘也不占少数，此次还有三亚和威海等多个楼盘展出，可谓盛况空前。前来报道的媒体更是创出新高，包括中央电视台、东方电视台、上海电视台在内超过150家中外媒体对展会进行了报道。
With the opening of the 2010 World Expo, Shanghai is regarded as the center of finance and trade in China, which also contributes to the current real estate market.
The exhibition covered a total area of 20,000 square meters throughout the whole displaying area in the Shanghai Exhibition Centre, which were located in the sequence Hall, the centre hall, East and West platform, East Hall 1 and West Hall 1. The exhibition attracted 13 million property buyers and hosted over 200 exhibitors this year, including: green, UOB, Cambridge, Zhangjiang Hi-Tech, Wanda, urban construction, Kam and, CITIC,R & F, just Thailand, Yi Shen, New Changning, Baohua, Chun Feng, etc.
The feature of exhibiting projects were not limited to residential houses, but even more to tourism property, real estate investment, overseas property investment home buyers. This year the growth market of real estate are still focusing on Shanghai and its neighbor cities such as Kunshan, Zhouzhuang, Jiaxing, Changshu, as well as Hainan and Sanya.
海外置业专区
Overseas Real Estate Investment
伴随着人民生活水平的提高，以上海为核心的华东地区成为高收入群体的集聚地。已投资、移民或者留学为目的的海外置业为人们提供了舒适生活的另一种选择，受到了普遍的青睐。但海外置业市场良莠不齐，信息的匮乏使得海外置业人群无从选择。
“上海之春”经过两年筹备在2010年首次推出了海外置业板块，为海外置业人群和供应商提供了一个互动平台，从而促进海外置业市场的良性发展。一经推出就获得了市场的一致认可，OASIALAND, 美国风行投FirmRite, 櫈地房地产Orangtee, SunerVici,澳大利亚黄金海岸Gold Cost, 旺投资Auona等海外地产集团和国内代理携旗下在欧洲、澳洲、美洲和东南亚各地的多个楼盘参与。现场的该去交流频繁，人头传动，成为本届展会最大的看点。
With the improvement of living standard, Shanghai has become the largest gathering place for high-income citizens. Due to the growing number of business investors, new Immigrants and international studies, more and more investors turn their attention to overseas real estate market. However, it is hard for investors to make a judgment of targeted investment due to the uneven level of market.
After two years of preparation, This year’s will launch the new sector of overseas of overseas real estate investment, which provide opportunities for suppliers and investors to network, thereby promoting the development of overseas real estate. The new section has received a good response from many international companies, including OASIALAND, FirmRite, Orangtee, Suner-Vici, Australia Gold Cost, Auona Groups and some domestic agencies of Europe, Australia, the Americas and Southeast Asia market. This sector enhances the value and highlights of the show.
上海之春•房产展示交易会
Shanghai Spring Real Estate Market
展望2012
Newin2012
“上海之春”打造沪上生活嘉年华！上海之春2011年展会将于2011年3月15至18日在上海展览中心再度举行。是多年来，作为沪上楼市的风向标，无论在楼市起步的1998年，盛极一时的2006-07年，金融危机后2008-09年，还是世博大旗下的2010年，上海之春都发挥着它指标性的作用。2011年上海楼市如何沉浮，还看“上海之春2011”。
去年市里的上海之春•海外置业专区将再度扩大集中规划在中央大厅的西平台上，预计规模在去年的基础上翻一番，邀请更多国家及地区的楼盘和开发商参与。
此外，上海之春将首次推出“二手房专区”和“家装家居节”两大板块，“二手房专区”将集中沪上最优秀的二手房代理商和数千精品二手房供购者集中挑选。而“家装家居节”则将引入国内主流家装家居精品和新品，为购房人群和普通观众提供购房装修一条龙采购平台。
2012Shanghai Spring Real Estate will be held from March 15-18 in Shanghai Exhibition Center. It plays a guiding role in the real estate industry over the past ten years from 1998 to 2007. After the Asian financial crisis, the real estate market will face new opportunities and challenges with time during the World Expo. The Show is a unique chance for investors to identify new trends and growth.
The new sector of Overseas Real Estate is expected to grow up to double sizes of show areas located in the west platform of centre hall. The organizers will invite more new developers and potential business to participate in the show.
Both “The Second-Hand market” and “The Home Decoration market” will be launched in this Spring Real Estate of Shanghai. “The second-hand market” specially is focused on by agents and thousands of buyers. “The home decoration market” will be showed as a home decoration purchase platform.
展品范围
Exhibits Scope
住宅：大型楼盘、中高档公寓、酒店式公寓、分时度假村
别墅： 联体别墅、复式别墅、独栋别墅
商用房产：主要商业街、SHOPPING MALL、社区商业用房、生活小区配套商业用房、商场、商铺、商务楼、购物中心
其它：中介代理、房产模型、专业房产网站、室内设计与装潢、投资机构
Residential: large real estate, luxury apartments, hotel apartments, tour the exclusive property
Villa: conjoined villas, duplex villas detached villas
Commercial Real Estate: the main commercial street, Shopping Mall, Community Commercial House, Commercial House living quarters complete, shopping malls, shops, business Building, shopping center
Others: brokerage, property models, professional real estate website, interior design decoration, investment institutions
场租价格
Price
海外置业2800/平方米
标准展位提供（每个10平米）:标准展台搭建、展台地面地毯满铺、两把椅子、一个问讯台、两盏射灯、中英文门楣、5A插座一个。
RMB: Overseas Property 28,00 / sqm
Set-up: Your shell scheme booth is constructed from 0.95(wide)*2.48m(high) flexible wall panels. The interior of you booth will de carpeted and furnished with folding chairs, information counter, square table, bar stool, fluorescent lights, 5A power socket, bilingual fascia board with company name, display network, shelves & waste basket.
观众组织
Visitor Promotion Campaign
春季第一层，楼市方向标
The first spring exhibition, the tendency of the property market
作为上海开春的第一展，上海之春是把握行业风向，捕捉行业热点，洞悉市场动向的最佳场所，也是购房人群选购和收集资料的首选平台。上海之春的人气口碑和广泛影响力是稳定观众群的最好保证。
As the first trade fair in the real estate industry, Spring Real Estate Shanghai is the ideal platform for you to explore new investment opportunities, identify new trends and provide more insight of property market. The exhibition attracted high popularity and good reputation as a result of the stability of visitors and accumulated experience for years.
黄金地段，黄金买家
Golden location, VIP Buyers
上海之春数十年的展览场地都是地处闹市的上海展览中心，便捷的交通，悠久的历史，优雅的环境为展位提供的最后的场所。
上海之春聚集了众多房产品牌和楼盘，可以满足高、中、底各层次的住房需求，从而集中吸引了沪上各层面的购房人群。为参展商提供了充分展示企业实力和楼盘特点的极好机会。
During the past decades, Spring Real Estate Shanghai was held in Shanghai Exhibition Center, where is located in the centre district of Shanghai.
Furthermore, the exhibition showcased a range of brands and boutique real estate projects in different levels which meet the growing needs of investors in different requirements, meanwhile, provided a unique chance for exhibitors to showcase their new products.
全方位高密度的媒体投放
Multidirectional and high density of media delivery
上届展会邀请到150多家中外媒体参与报道，2011年将在此基础上精选出影响力最大的媒体组成媒体联盟，对展会进行全程跟踪。支持观众的预登记和在线预览，提高观众的参观目的性。
The last show invited more then 150 media from home and abroad to join repots and based on that 2011 will select the media delivery will be further enhanced and pre-registration and online audience preview is available through the establishment of online marketing network, thus improve purposes of audience visit.
45万张免费参观券定向邀约
450,000 free tickets directed invitation.
为保证观众的质量，上海之春将对于潜在购房人群采取定向邀约，预计将总共发出超过45万丈展会参观券，观众可凭券参观展会。
To ensure the quality of the audience, Spring Real Estate Market Shanghai will adopt directed invitation which targeted at potential buyers and it is estimated to issue a total of more than 45,000event tickets. Audience may present their tickets to visit the exhibition.
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skype: sunny7928
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